velocityHUB was proud to partner with Harvard Athletics to help develop this CMO initiative.
As athletes return to the courts and fields, some will be stepping into a new role—“chief marketing officer”—as part of a new initiative within the Athletics Department aimed at boosting game attendance and team awareness.
As “CMOs” for their teams, student athletes will work with Athletics marketing and communications staff to promote important games and publicize team events and games in the Houses. The new program seeks to increase communication and support between the College’s 42 varsity teams and Athletics marketing department, according to Associate Director of Athletics Susan Byrne.
The head coaches from each team have recommended student athletes to serve as the chief marketing officers for their teams for this year. The position is not paid.
“We hope that they can serve as a liaison to the marketing department,” Byrne said. “We’ll be here as a resource for them, and then they really will act as their team’s brand ambassador.”
Student CMOs will also be involved in coordinating the student rewards program, an Athletics initiative that using the Harvard CrimZone Rewards mobile app to promote certain games by giving away Harvard merchandise or advertising free food.
Students involved in the program will attend three meetings with the marketing and communications staff throughout the year in addition to working with them on specific team projects. Athletics administrators stress that the new responsibilities will be manageable with student’s academic and athletic schedules.
“It’s more than just Tweeting a picture from practice, and it’s supposed to be,” said…
Read the full article here on the Harvard Crimson site: https://www.thecrimson.com/article/2017/9/19/athletics-pilots-student-marketing/