Leadership Coach

Chris Licata

Chris is a Leadership Coach at Victory Academy.  He is also the CEO of The Tecnica Group, the US organization for the winter sports and outdoor brands Nordica, Tecnica, Blizzard and Rollerblade.  Prior to joining The Tecnica Group Chris was the President & CEO of Blake’s All Natural Foods, a Concord, NH-based Organic and Natural food manufacturer.  Since taking over as CEO of Blake’s in 2006 the business grew from a small, regional New England brand to a national brand selling to more than 10,000 retailers in 50 states.  Under Chris’s leadership, Blake’s earned consistent recognition as the fastest growing brand in the Natural Foods category.  The growth and success of Blake’s ultimately led to the acquisition of Blake’s by ConAgra Foods, one of the largest food companies in the world.  In 2014 Chris was named the NH Small Business Person of the Year by The United States Small Business Administration.

Prior to joining Blake’s Chris spent his previous 20 years in the ski, outdoor and action sports industry, holding several leadership positions such as President of Tecnica/Blizzard, President of Dynastar/Lange/Look and Vice President of Salomon North America.

Chris holds a bachelor’s degree in Management from Western New England University, where he was a four-year member of the mens lacrosse team.  In his free time Chris is an avid and mildly obsessive skier, snowboarder, mountain-biker and year-round surfer. In addition to serving on the board of The Tecnica Group Chris sits on the boards of Snowsports Industries of America (governing body of ski and snowboard industry), Whipstitch Capital (a boutique investment bank) and Buen Sabor (a Natural Foods company).  Chris is also involved in the lacrosse community and was a founding member and long-time coach of the Hopkinton Lacrosse Club.  He is currently a coach with the New Hampshire Tomahawks, an elite showcase and development lacrosse program. 

Chris lives in Hopkinton, NH with his wife Amy and his daughters Blake and Lucy.